What the heck is Structured Data?
As mentioned above, Structured Data allows search engines to understand what is on your pages. It is part of so called technical SEO (search engine optimization). It This helps not only Googles but crawlers like Amazons Alexa and Apples Siri to find the right answers to a question. As you can see: Structured Data is important for voice search, too! And this kind of things a more important than ever!
Why do I need a rich snippet plugin?
In short:
To get better rankings on search engines.
To make your search results more pretty.
To outrank your competitors.
Of course, structured data is making your search results more pretty! But this isn’t the only use case. Structured data on your website is a raking factor nowadays!
schema.org is out for years now and has been tested very well. So it’s not a “hype” anymore.
What are Rich Snippets and Structured Data?
A Rich Snippet displays additional data such as images, star-ratings, etc. in search results. In order to get this to work, you must incorporate schema.org (in any of the following open standards: microdata, microformats or RDFa, and JSON-LD ) in your web pages. Sounds complicated? Yes, it is. At least for most people who don’t know how to code. But not with this plugin!
What can the plugin do for me?
A few years ago you would have needed at least a deep understanding of schema.org and how to add microdata to your HTML markup. Wow, that was a hard time!
- Now you can point-an-click your own snippets.
- You don’t need any coding skills.
- You don’t need to integrate anything with your theme. It just works.
What makes this plugin so special?
You can’t find another plugin that can do all of this:
- Supports the full schema.org syntax.
- Supports all extensions: auto, bib, health, iot, meta and even the pending ones.
- Global Snippets functionality: Create one snippet and populate them automatically to your posts, pages or custom post types.
- Overridable properties: Want to overwrite properties from a global snippet on a per-post-basis? Yeah, it just works!
- Don’t know how to start? I even have a free structured data course. Free for all customers!
